A CAREER DEVELOPMENT SUPPORT PROGRAMME FOR WOMEN IN PROFESSIONAL CRISIS SITUATIONS
A crisis in women’s career used to be a professional crisis, and its causes may be as follows: processes related to the age of a woman; professional development destructions; an identity crisis in the period of youth may cause a professional crisis becoming apparent as an inability to continue working or studies after a child’s birth; an inability to make a professional reorientation and coming into conflict with the previous professional identity; incomplete professionalisation – a small amount of certain knowledge to obtain an appropriate professional status; and emotional burnout that becomes apparent as a change in the attitude towards the job and profession. The paper includes results of a survey on the role of a developing programme, designed by the authors, for career change for women in professional crisis situations and a description of a programme needed to a career consultant to consult women in professional crisis situations. The research aim is to evaluate the career development support programme, developed by the authors, for women in their professional crisis situations. To achieve the aim, an expert evaluation and a survey of women regarding the developing programme for career change for women in professional crisis situations were carried out. Finally, it was concluded that for the purpose of assisting women in professional crisis situations, the author developed the Customer Development Programme for career change for women in professional crisis situations. Its target audience is women wishing or being forced to change their occupation while being in a professional crisis situation. The Programme’s goal is to examine a situation in women’s career development, identify the key priorities and ways for starting a career change, find out skills and wishes, evaluate the suitability of the next profession and both the demand for such a profession and the competitiveness of a woman in the labour market, consult on how to start a job search process, how to prepare for a job, and how to promote the development of a socially active and educated personality which would be able to fully and actively engage and live in the modern society. The experts differently (W=0.102) evaluated the Customer Development Programme for career change for women in professional crisis situations, which was designed by the author, yet, they stressed four activity groups that were positively viewed: activities “Self-characteristics of the customer” and “My ideal job and the construction of my own Puzzle template according to an ideal employee’s Puzzle template” had the highest ranking, i.e. were ranked in the 1st position, “Examination of the customer’s situation” was in the 2nd position, and “Meeting with the customer”, “Identification of the customer’s goals”, “Identification of the customer’s skills”, “Writing a CV and a motivation letter and role-playing a job interview”, “Skills useful for business”, and “Designing an individual career plan” were placed in the 3rd position, while “Making a decision” had the lowest evaluation and was ranked in the 4th position. The research findings will contribute to the understanding of the role of the Customer Development Programme for career change for women in professional crisis situations. Completing this Programme will encourage women to gain new skills, knowledge, and experience to increase their competitiveness and to successfully overcome a career crisis and raise their self-esteem.
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