Relationships in the Digital Age: Self-disclosure and Communication in Social Networking Sites


  • Loreta Huber Kaunas University of Technology, Faculty of Social Sciences, Arts and Humanities
  • Monika Martinaitytė Kaunas University of Technology, Faculty of Social Sciences, Arts and Humanities



relationship, computer-mediated communication, social network sites, penetration, self-disclosure


With the development of new technologies and rise of social media, the desire to communicate and share information is seen as a primary driver of social networking sites, where the aspect of self-disclosure becomes one of the key characteristics for interpersonal attraction. The aim of the research is to examine how people communicate, self-disclose and maintain relationships on social networking sites and to find out how the use of computer-mediated communication relates to relational development and maintenance. MTurk tool and social media posts were utilized to gather information.  Statistical data analysis program SPSS was employed: confirmatory factor analysis (CFA) and scale analysis and construction were performed. The investigation revealed significant differences between males and females self-disclosure practices on social networking site Facebook with outstanding differences depending upon the country of living, relationship status, perceived positive and negative rewards, benefits and satisfaction. The results of the study open path for future research within the framework of communication privacy management theory in line with the social penetration theory with an aim to analyse how self-disclosure inter-correlates with privacy concerns.

Keywords: relationship; computer-mediated communication; social network sites; penetration; self-disclosure.

Author Biographies

Loreta Huber, Kaunas University of Technology, Faculty of Social Sciences, Arts and Humanities

Prof. Dr. Loreta Huber has experience of over
26 years of teaching at universities and training institutions in Lithuania, United
Kingdom, Israel and Germany where she also held academic positions in the areas
of cross-cultural communication,  media accessibility,
communication and information management technology. Her research interests
are audiovisual communication, semiotics of culture, media
accessibility and cultural diversity. Dr. L. Huber authored over seventy scientific
publication and books for students. 

Monika Martinaitytė, Kaunas University of Technology, Faculty of Social Sciences, Arts and Humanities

Monika Martinaitytė holds a B. A. in Communication and Information Management Technologies that she was granted at Kaunas University of Technology, Faculty of Social Sciences, Arts and Humanities. 


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